Marie Dela Rosa
Digital Marketing Expert
Social Media & Content Creation
Work Experience
Head of Social Media | Seed Performance Marketing
June 2021-present
Led the creation and growth of the Social Media Department, building the company’s portfolio from a handful of clients to now over 20 clients. Working alongside a team of social media executives and managers, as well as designers, mentoring and coaching their growth. Won the company's first award for social media.
Currently leading the development of of the Creative Campaign Marketing Department with the content, design, and digital PR teams.
-
Business development, client acquisition and liaison, board-level planning and strategy, financial performance management
-
Team planning and management (hiring, training, and upskilling), development of social and creative processes
-
Organic and paid social media management including data analysis and revenue reporting
Social Media Manager | Forge Websites & Digital Marketing
December 2020 - April 2021
Pioneered the company's social media department. In addition to social media management, handled a variety of digital marketing activities for B2B companies in engineering and technology fields.
-
Inbound marketing (SEO, lead management, content and email marketing)
-
Digital strategy (paid & organic social media, Google search and shopping)
-
Revenue reporting (Hubspot, WordPress, Shopify, Google Analytics)
Head of Social Media & Copywriter | GERMS Digital
March 2015 - March 2020
Pioneered and led the growth of the social media department, starting as Social Media Executive to Head of Social Media. Managed a team of social media executives and designers, handling major international brands from the automotive, beauty, banking, entertainment, insurance, retail, and real estate industries. Worked on Digital and Brand Campaigns as lead copywriter.
-
New business pitching, client onboarding, account management
-
Social media content development, brand and digital campaign copywriting (print, radio, TV ads, online and on-ground activations and events)
-
Team leadership and department growth
Senior Copywriter | Verz Design
January 2012 - February 2015
Developed original English content for various digital platforms (blogs, websites, and social networks). Worked with clients in Singapore from the beauty, construction, food, lifestyle, marine, technology, and real estate industries.
-
Digital media content creation (websites, display banners, SEO articles, meta tag)
-
Social media management
-
Copywriting and editing, proofreading
-
Administrative tasks
Account Manager | DNA 7.20
May - November 2011
Handled the agency's client accounts. Helped with the overall development and production of various advertising campaigns for brands in the Philippines.
Account Management Intern | Y&R Philippines
May - November 2010
Freelance Writer
EGGHEAD ENTERPRISES
May - June 2009
IMAGINE CONSULTATION
May - September 2009
Education
St. Scholastica's College, Manila
Bachelor of Arts Major in Mass Communication, Minor in Advertising
Cum laude, Dean’s List & Honor’s Circle: 2007 -2011
Communication Society, Sining Tanghalan - Theater Guild
St. Francis of Assisi College, Bacoor
High School | Secondary School
Top 7 in the over-all graduating class of 2007
Best in English Award, Loyalty Award
Elementary | Primary School
Top 9 in the over-all graduating class of 2003