UIP Singapore: Search for Sqweeks
- Marie Dela Rosa
- Oct 22, 2017
- 1 min read
THE BRIEF: To drive buzz around the opening of TRANSFORMERS: THE LAST KNIGHT, leading up to the big event on preview night.
CREATIVE EXECUTION: Launch a social campaign asking audiences to help us "Search for Sqweeks." We will leverage on our strong social presence to release clues of his locations and partner it with a microsite wherein users can key in their guesses.
DELIVERABLES:
- Facebook Event Page
- Microsite
- Social Content Rollout Plan
- Event Management
RESULTS:
- We went over our KPI for contest participants by 28.8%
- Conversion rate from Facebook Event page to Microsite was 40.58%
- We had multiple digital media coverage during the promotion period
Click here to see the full event page.
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