Learning People: Lead Generation (UK & AU)

THE BRIEF: Optimise Learning People's Meta campaigns to get better cost efficiency for lead generation.

THE STRATEGY:

• Develop a more elaborate audience strategy (makes use of Meta's Advantage+ settings)

• Tighten up the creative direction of social media ads according to the identified audience segments

• Effectively integrate with the client's CRM platform to ensure accurate reporting

  
  

THE RESULTS:

• 20% improvement on cost per lead in the UK market

• 14% improvement on cost per lead in the AU market