Little Green Radicals: Paid Social Strategy

THE BRIEF: Optimise the brand's social media campaigns on Meta and Pinterest for sustained business growth.

THE STRATEGY:

• Launch campaigns to match their seasonal launches, complimented by evergreen campaigns for sustained sales

• Introduce experiments to determine the best outcomes for the campaigns (i.e. changing audiences, locations, ad formats, etc.)

• Provide market insights that guide the overall direction of the digital marketing strategy (i.e. the best time to sell children's swimsuits)

THE RESULTS:

• 137% increase in YoY E-Commerce Sales

• 140% increase in YoY Revenue

• 90% improvement in QoQ CPC