Work the World: Lead Generation

THE BRIEF: Ramp up Work the World's paid social efforts to counter the negative impact of the pandemic on the travel education industry.

THE STRATEGY:

• Introducing top and bottom funnel campaigns that effectively hit target audiences wherever they are on their conversion journey

• Testing various audiences, including custom audiences and lookalike audiences

• Developing more creative and interesting ads that would better draw attention from the audience

THE RESULTS:

• 39% decrease  in CPC (YoY)

• 1070% increase in Leads (YoY)

• 1053% increase in  Impressions (YoY)

• 88% increase in CTR (YoY)