Rare Birds: Paid & Organic Social

THE BRIEF: Revamp the brand's paid and organic social strategy, setting the brand up for long-term success.

THE STRATEGY:

• Work closely with the client to set the creative direction of the brand, an essential aspect in the fashion industry

• Restructure paid social campaigns, developing traffic ads to build brand awareness and conversion ads to reach sales goals

• Introduce a new visual style for the organic posts and updating the content pillars to include regular giveaways and features of UGC

THE RESULTS:

• 628% increase in purchases

• 256% increase in ROAS

• 141% increase in website traffic (with social as source)