INCOME: Income x Mr. Kiasu

THE BRIEF: INCOME’s main challenge is to tackle difficult and uncomfortable topics in a way that people, even the older generations or those from the heartlands, can appreciate and connect with. While everybody is busy educating – our goal is to engage and entertain.

CREATIVE EXECUTION: INCOME collaborates with MR KIASU – a true Singaporean icon that unexpectedly reflects many of our sentiments as a brand and relates to the experiences of locals. Through MR KIASU, we reach an audience segment that appreciates the funny and nostalgic content, while also realising the relevance of the solutions offered to them.

DELIVERABLES:

• Facebook Launch Video: for Singapore's National Day

• 4x Facebook Canvas: Exclusively written by locally renowned artist, Johnny Lau

• Retargeting Facebook Banners

Watch the video here.

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FACEBOOK RETARGETING LEAD GEN ADS: