UOB Cards: Instant Card Feature

THE BRIEF: To let people know about UOB Cards' new service in a fun and engaging manner: For the first time ever, UOB Cards lets everyone apply for a credit card, get approval, and pay within minutes - even for new-to-bank customers. The campaign is to be lead by a social video, followed by GDN banners and social posts.

Watch the social video here.

See the social launch video, a video adaptation of the print ad, here.