Far East Organization: One Holland Village

THE BRIEF: To launch Far East Organization's latest mixed-use development into the market with a comprehensive digital and social media strategy.

One Holland Village is located at the heart of Holland Village, in one of Singapore's most coveted districts. It features residences, offices, shops, and community spaces. The residences have three distinct selections: Sereen, Leven, and Quincy.

DELIVERABLES:

• Campaign Video

• Social Media Rollout Plan (launch to sustenance)

• Digital Banners

SAMPLE POSTS:

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STRATEGY AND RESULTS:

• Location and interest targeting (enables the client to better understand audience demographics and therefore refine the communications)

• Retargeting content (enables the client to reach people who are more like to convert into leads, having expressed prior interest to the content)

• Lead generation optimisation (enables the client to tweak the overall marketing strategy based on the quality of leads that we're getting through lead generation ads)