UOB: Gen Z Campaign
- Marie Dela Rosa
- Mar 21, 2020
- 1 min read
THE BRIEF: To build a relationship and engage tertiary students at Singapore Polytechnic, where UOB is opening a community hub in which students can hangout and learn about the UOB products available to them.
DELIVERABLES:
CREATIVE EXECUTION:
As the brand's first foray into the segment, it was key to create a look that was not necessarily reminiscent of the big financial corporation that it is. We used language that's easily relatable to the audience, mindful to have messages that have longevity.
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