Income: Creatures Within

THE BRIEF: Position Income as an employer of choice, highlighting its vibrant and forward-thinking culture, thereby shifting away from the old and conservative stereotype that is often associated with insurance companies.

CREATIVE SOLUTION:

Income presents its MADE DIFFERENT team, 13 distinct characters created from scratch based on the unique traits and quirky interests of the company's core departments. It's a unique ensemble that shows how Income staff are not cast from the same mould as everybody else.

DELIVERABLES:

• Creative concept

• Internal engagement

• LinkedIn Roll-out

(View LinkedIn post)